The client is a niche yoga accessories website that generates revenue via affiliate links for yoga accessories and other related products. Their brief was to write long-form blog articles to educate/inspire their audience and provide opportunities for affiliate link placement.
Their ideal client is a busy mum who’s often juggling multiple responsibilities at work and at home. She wants to learn how to practice yoga in a way that feels realistic to her. The tone needed to be light, friendly, and fun.