When I sit down to write, I have no idea what’s going to come out.
Seriously. I never have much trouble with writer’s block—not because I’m so brilliant (I’m not)… but because I give myself permission to write total RUBBISH.
Not everything you or I write is going to be good. Or even kinda good.
And the writing that *becomes* good… usually starts out being pretty bad.
Whether you’re writing a blog post, email newsletter, social media post, or anything else—the first draft is almost always gonna be a load of gobbledygook.
And that’s okay.
(You can polish it up later.)
Now you’ve got permission to get started, let’s talk about how to write content that stands out from the crowd…
…’Cos there’s A LOT of noise on the internet these days.
The people you serve have got a zillion other things on their plate. They’re:
- Doing endless school runs
- Being called into pointless meetings
- Making time for date nights with their OH
Oh, and they’ve probably got to get some work done, too. 🥴
They’re constantly bombarded with emails, ads, calls, messages, updates, and notifications. Phew.
To cut through this loud-ass noise, you’ve gotta:
1. Talk like a human
Write the way you speak, not the way you think you ‘should’ or the way your English teacher taught you at school.
Nobody ever says fucking ‘whom’ in normal conversation, anyway. It’s better to break grammatical rules than to sound like a robot.
2. Use words people actually understand
If you’re an expert in your field, it’s WAY too easy to get caught up in using jargon, i.e. “my coaching helps you thrive, live your full potential, and facilitate your growth”.
This is a real example… and it means nothing to the average person (what if I don’t know what my “full potential” is???). Explain what you do in your customer’s real-world language.
3. Let your personality shine
My coach once said she loves the emails I send her. Why? I put my personality into my writing. I write like I talk. I also smile while I’m writing (a weird trick… but it helps!).
Not everyone will vibe with your style, of course, but screw ‘em. Better to be hated for who you really are than to be adored as a phoney.
Oh, and here’s to shitty first drafts! 🥂
🎉 P.S. — Want me to write your copy for you (so you can take time off AND make more money)?