Last week, a client asked me whether she should display her prices on her website.
I gave her my honest opinion—which is that, as a customer, it’s one of the first things I look for when I’m looking to buy a product or work with someone.
BUT… it doesn’t make sense for every business. 🤷♀️
As a copywriter, I don’t have prices on my website because the cost varies so much (depending on what my clients need).
When I used to teach private yoga therapy sessions, though, I put my prices front-and-center (since I charged the same flat fee for every client). 💰💰💰
If you’re wondering whether or not to put prices on your site, ask yourself:
Does the price vary? If so, it might be better to quote on an individual basis.
Is your offering wildly expensive? If so, having your prices up could prevent time-wasting discovery calls with people who aren’t able to invest right now.
Do you immediately look for the price? If so, you might feel more comfortable having yours clearly displayed on your site, too.
🎉 P.S. — Want me to write your copy for you (so you can take time off AND make more money)?