The client is a clinical psychologist, mindfulness teacher, and spiritual life coach who offers 1:1 and group coaching sessions. Her brief was to write new home, about, and services pages aimed at her new ideal client to boost her conversion and sell more coaching packages.
Her ideal client is a spiritually-aware high-achiever who feels ‘stuck’ in their career, health, or relationship and is close to burnout. They’ve explored mindfulness and they’re open to the idea of a holistic approach to healing. The tone needed to be friendly, playful, and professional.