Putting your trust in a freelancer (like moi) is a *big* freakin’ deal.
It’s a major decision—one that can have a huge impact on your business’ growth.
Finding the right person can also feel TOTALLY overwhelming. To make the right choice, it’s vital to ask the following questions before you start interviewing potential contractors.
1. Am I clear on my ideal customer?
Before you hire ANY kinda help with your marketing, you need to know who you’re talking to so you can share this info with your freelancer. This means knowing your ideal customer like the back of your hand.
I’m not just talking demographics and psychographics, either. I’m talking being familiar with their deepest, darkest fears, as well as their wildest dreams. Need a lil’ help with this? Check out my ideal customer checklist.
2. Do I have a budget for this?
Hiring help costs money, it’s true—but the best freelancers pay for themselves over and over again.
That said, you’ll want to make sure you’ve set a budget aside to invest in the help you need, whether it’s a one-off project like a website rewrite or a regular piece of work like monthly SEO blog content.
3. What are my main goals?
You can’t get where you’re going if you don’t know where that is! Any freelancer worth their salt will ask you what your goals are and what you’re hoping to get out of working with them, so it’s important to be able to communicate that.
Being clear on your goals also helps you keep track of your results, so you can monitor your return on your investment once you start working together.
4. How will I know they’re doing a good job?
As a business owner, it’s vital that you understand the basics of marketing before hiring help.
Yes, it’s time-consuming. Yes, you’d rather be doubling down on your “zone of genius”. But if you don’t understand what marketing’s all about, you could end up hiring someone who talks a good talk but doesn’t deliver results. So start doing your research!
5. What are my values?
I don’t think values are talked about enough. Any time you work with an outside contractor, you want to make sure you’re on the same page.
That’s why I make it super clear that I’m not your average marketer and I’m extremely mission-driven. I value honesty, integrity, and generosity, so I’m a great fit for business owners who share those values (and a not-so-great fit for those who don’t).
Get 100% clear on your answers to these 5 questions before diving into the hiring process.
Good luck with your search! And if you’re thinking I might be a good fit for you, let’s chat.